3 factors that determine the budget of your AdWords campaign

Businesses are now competing online to get the greatest market share. With so many businesses emerging each day companies need to come up with outstanding marketing strategies to beat the competition. AdWords is a great marketing strategy for getting customers. It is cost effective as well as you pay for what you get. In AdWords campaign, you only pay when a visitor clicks on your ad and gets redirected to your site. However, you need to have a budget to set up this campaign. Here are some of the factors you should consider when setting up a budget for your AdWords campaign.


Set up a daily budget

You should write down how much you will spend every day on your PPC campaign. This should be the amount that will be easy for you to spend. Initially, you shouldn’t exceed this budget.


Do the keyword research carefully

You should plan for the keywords carefully. There are various websites that offer free keyword. You should look at them and also see the percentage of times people have searched for products and services using that keyword. This way you will be able to pick a keyword that will have a high click rate. So, you will be able to build traffic within a short time. So, you will need a low monthly budget to reach your goals.


Run a test campaign

Before starting an actual AdWords campaign, you can run a test campaign to determine the budget. You can consider it as an investment. This way you will be making an educated guess about the budget instead of choosing something randomly.

It is important to set up the right budget for your campaign. If you spend more on this type of advertising then your monthly expense for the campaign will become higher. If it is set too low then you might not get the best result out of your AdWords campaign. So, use these tips to carefully set up your AdWords’ budget.


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4 reasons to use AdWords for your business

The AdWords or pay-per-click (PPC) advertising is a very popular form of digital marketing strategy. Businesses can get very positive results out of it. Unlike SEO, PPC requires money. However, it provides quick results. You must incorporate AdWords into your digital marketing plan and here are the reasons why.


It is measurable

Unlike the other types of marketing strategies, AdWords PPC is measurable. You will know exactly when a visitor clicks on the ad and you only pay for the click. In case of SEO, it is not possible to know why exactly your ranking has increased or decreased.


It gives quick results

If you use SEO, it can take months before you will see some visible results. But with AdWords, you can find out quickly whether a particular keyword is working or not. AdWords campaigns are cheap and you might get different vouchers from Google when you start using AdWords.


It is easier to maintain

AdWords are very easy to maintain compared to SEO. In SEO, you need to write good contents regularly and use the right keywords. With AdWords, you don’t need such frequent updates.


Greater conversion rate

It is said that conversion rate increases with AdWords. As the ads are placed at the top of the search engine pages, it is likely that visitors will click on the ad. The ads are highly targeted, so the visitors will actually get what they want and will convert to actual customers.

AdWords will drive your business forward. It will help you to grow your customer base and earn more revenue. You must use AdWords as one of the major marketing tools for your business.


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3 things you probably didn’t know about AdWords

Google AdWords is a very popular digital marketing strategy. Most businesses are using it to improve customer base. You might have studied a lot about AdWords before starting your marketing campaign. But there are some things you probably didn’t know about AdWords.


1. Your account will be managed for free for up to three months

Google provides free management service to the new clients for three months. So, you can enjoy this free ride and get lots of help to start your campaign. You can actually take it as your learning journey and know whatever you can about AdWords.


2. Not all features are appropriate for you

The AdWords offer various features. However, not all the features are appropriate for you. For example, if your target is the mobile traffic, then desktop clicks won’t bother you. So, you shouldn’t have sitelinks extensions.


Add extensions can give you more lead

Ad extensions provide extra information about the address and phone number. This additional information can get you more leads. So, you should include these in your AdWords campaign.

AdWords is a very effective marketing strategy for your business. Unlike the other digital marketing strategies, it can get you more lead and so increase the conversion rate. These things just discussed are unknown to many people. You must gain more knowledge in this field before actually launching your AdWords campaign.