The AdWords or pay-per-click (PPC) advertising is a very popular form of digital marketing strategy. Businesses can get very positive results out of it. Unlike SEO, PPC requires money. However, it provides quick results. You must incorporate AdWords into your digital marketing plan and here are the reasons why.
It is measurable
Unlike the other types of marketing strategies, AdWords PPC is measurable. You will know exactly when a visitor clicks on the ad and you only pay for the click. In case of SEO, it is not possible to know why exactly your ranking has increased or decreased.
It gives quick results
If you use SEO, it can take months before you will see some visible results. But with AdWords, you can find out quickly whether a particular keyword is working or not. AdWords campaigns are cheap and you might get different vouchers from Google when you start using AdWords.
It is easier to maintain
AdWords are very easy to maintain compared to SEO. In SEO, you need to write good contents regularly and use the right keywords. With AdWords, you don’t need such frequent updates.
Greater conversion rate
It is said that conversion rate increases with AdWords. As the ads are placed at the top of the search engine pages, it is likely that visitors will click on the ad. The ads are highly targeted, so the visitors will actually get what they want and will convert to actual customers.
AdWords will drive your business forward. It will help you to grow your customer base and earn more revenue. You must use AdWords as one of the major marketing tools for your business.
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